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Bollywood's costly gamble: Why regional film ventures often lead to budget inflation and low returns

New Delhi, April 14 -- The entry of Bollywood studios and music labels into regional languages isn't all that it's cracked up to be and comes with several business risks, according to experts. Such ve... Read More


Viral today, gone tomorrow: the uncertain life of music in India

New Delhi, April 13 -- Recently, rapper Badshah had to apologise after cases were filed against him for his song Tateeree, which was criticised as vulgar and misogynistic. Similarly, Sarke Chunar, the... Read More


Film, OTT producers brace for cost surge under labour codes

New Delhi, April 12 -- Film and OTT production companies are bracing for a likely rise in crew costs and overall production budgets as the new labour codes aim to bring gig and freelance workers under... Read More


India's film industry debates ideal window: How long should movies stay in cinemas?

New Delhi, April 9 -- How long are you willing to wait to see Dhurandhar: The Revenge or Project Hail Mary, both released in March, on your favourite streaming platform? Eight weeks or four? That's th... Read More


Breaking borders: Non-diaspora audiences from Saudi to Indonesia are getting hooked to Indian video, audio content

New Delhi, April 8 -- Indian audio and video content, usually considered a draw for domestic audiences and specific diasporic markets, is now finding a home in unusual export destinations. Saudi Arab... Read More


As celebrities launch AI avatars, how long could it be before legal risks catch up?

New Delhi, April 7 -- Celebrities may no longer be limited by time, geography or even physical presence. With actor Rhea Chakraborty launching an AI-powered avatar named Mishty in collaboration with ... Read More


Regional languages to drive next phase of growth for micro-drama apps in India

New Delhi, April 6 -- Micro-drama apps, which have so far largely produced Hindi content for Indian audiences, are rapidly diversifying into languages such as Tamil, Telugu, Kannada, Malayalam and Bho... Read More


Artists turn label owners, hunt for the right note

New Delhi, April 5 -- A long-established trend in the West-led by music giants such as Madonna and Jay-Z-is now finding its rhythm in India. The country's film music artists are stepping beyond the st... Read More


Aamir Khan's pay-per-view bet tests India's OTT market

NEW DELHI, April 2 -- Aamir Khan's Sitaare Zameen Par is set to stream on SonyLIV after an initial one-time rental on YouTube, as industry experts assess the prospects of pay-per-view (transaction vid... Read More


The great reset: How Balaji Telefilms is swapping edgy originals for a family-first future

New Delhi, April 1 -- In 2017, having just launched her streaming platform ALTBalaji (later renamed ALTT) to compete with the likes of Netflix and Prime Video, Balaji Telefilms Ltd founder and joint m... Read More