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Changing trend: Nolan's The Odyssey leads Hollywood films in commanding big openings at Indian box office

New Delhi, July 30 -- Christopher Nolan's The Odyssey made over Rs.16 crore on its first day in India, the highest opening figure for the director in the country. Experts said it is clear that select ... Read More


Why controversy often boosts OTT viewership instead of hurting it

New Delhi, July 29 -- Celebrities or shows embroiled in controversies have often benefited from them instead of the scandal putting audiences off. The second season of Samay Raina's India's Got Latent... Read More


New regional TV channels, OTTs offer lifeline to small-language films

New Delhi, July 28 -- With foreign streaming platforms such as Netflix and Prime Video, along with major broadcasters, turning cautious on acquiring theatrical films for OTT and satellite television, ... Read More


As AI-native music artists debut, can commercial opportunities balance legal rights?

New Delhi, July 27 -- As Eros Innovation launches Eros Music Worlds, a cultural music platform featuring seven AI-native artists built from established Eros film characters and narrative worlds, indus... Read More


India's daily TV soaps are winning on OTT too-and changing how they're made

New Delhi, July 26 -- The rise of streaming has not displaced India's long-running television soaps. Instead, it is extending their reach, with audiences increasingly watching familiar shows on digita... Read More


Can revenue sharing reshape regional cinema's pay model?

New Delhi, July 23 -- Revenue sharing has become a familiar way to finance big-ticket Hindi films, helping producers contain upfront costs while giving top actors a larger share of a film's success. A... Read More


Why music alone is no longer enough for audio streaming platforms

NEW DELHI, July 22 -- Audio streaming platforms have long competed on the breadth of their music catalogues. Now, as subscription prices rise and free tiers become less generous, the next battleground... Read More


Why India's film industry needs a dedicated set safety law

New Delhi, July 21 -- The recent death of a worker after he suffered an electric shock on the sets of romantic drama Love & War has once again brought the spotlight on safety standards in India's film... Read More


Impact of content takedowns: OTT platforms face unrecoverable financial losses and legal risks

New Delhi, July 20 -- The recent takedown of Satluj, the biographical film starring Diljit Dosanjh based on the Punjab insurgency of the 1990s, highlights the multiple fronts that OTT platforms lose o... Read More


Historical data, OTT metrics rescue broadcasters in absence of BARC data but challenges persist

New Delhi, July 19 -- With the ministry of information and broadcasting directing the Broadcast Audience Research Council (BARC) to stop publishing television ratings across news and non-news genres u... Read More