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Censor board does away with fast-track option. It could be a double-edged sword for producers

New Delhi, June 18 -- India's film certification board has ended its tatkal approval process, a paid fast-track mechanism that allowed movies to get certification weeks earlier than the standard timel... Read More


OTTs are linking creator pay to watch time. Not everyone is happy.

NEW DELHI, June 17 -- As streaming growth slows and platforms become more selective about content spending, a new metric is increasingly determining how much producers get paid: the number of minutes ... Read More


Why film unions have influence, not enforcement power

New Delhi, June 16 -- As the Federation of Western India Cine Employees (FWICE) withdraws its informal ban on actor Ranveer Singh after his abrupt exit from Don 3, the episode has once again highlight... Read More


Why cross-border music plagiarism claims are becoming increasingly common

New Delhi, June 15 -- With audiences now enjoying instant access to music catalogues from around the world, allegations of cross-border plagiarism have become increasingly common. Composer Pritam foun... Read More


Box office collections rise 10-15% in first half of 2026, but top-heavy Hindi slate sparks concern

New Delhi, June 14 -- India's theatrical box office is on track for a strong first half of 2026, with trade experts and theater owners projecting a 10% to 15% revenue jump across languages compared to... Read More


Connected TV conundrum: why ad dollars are failing to follow streaming audiences

New Delhi, June 12 -- While audiences are gradually shifting from linear to connected TV sets, ad dollars still haven't significantly made a similar shift. Connected TVs are devices with access to th... Read More


OTT landscape shifts with new players, challenges for mid-scale films persist

New Delhi, June 11 -- India's post-theatrical film rights market is becoming more competitive after nearly three years of dominance by Netflix and Prime Video, offering producers more options and pote... Read More


Under-30s now drive 57% of Hindi box office, forcing a strategy shift

New Delhi, June 10 -- Audiences under 30 account for 57% of the Hindi box office, making the 15-30 age group a critical demographic for the theatrical business, according to a recent report by media c... Read More


Why microdramas are resonating with homemakers, young adults, and small-town India

New Delhi, June 8 -- While the microdrama category is still at a nascent stage in India, clear audience patterns have begun to emerge. Content executives and platform owners say the viewer base spans... Read More


Who's watching India's microdramas? The answer goes beyond Gen Z

New Delhi, June 8 -- While the microdrama category is still at a nascent stage in India, clear audience patterns have begun to emerge. Content executives and platform owners say the viewer base spans... Read More