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Hollywood's niche films thrive in India with urban audience embracing original versions

New Delhi, May 14 -- Big-ticket Hollywood franchises have long drawn audiences across metros and tier-two and tier-three cities, aided by Hindi, Tamil and Telugu dubs. But after a prolonged post-pande... Read More


Streaming industry shifts to consolidation mode amid rising costs, competition and clutter

New Delhi, May 13 -- Some consolidation efforts are underway in the streaming content space as smaller platforms struggle with rising costs and programming clutter in what has so far largely been a fr... Read More


No cakewalk: Bollywood's multilingual film releases face logistical challenges and delays

New Delhi, May 12 -- Bollywood filmmakers who dub and release films across languages to attract a wider audience may have bitten off more than they can chew. The first-day shows of recent hit Dhurandh... Read More


Why celebrity endorsements continue long after contracts officially expire

New Delhi, May 11 -- With the Madras High Court recently dismissing an appeal filed by actor Tamannaah Bhatia against a soap manufacturer, alleging that her images were used without authorization afte... Read More


As content clutter rises, young audiences turn to AI for entertainment recommendations

New Delhi, May 10 -- As content clutter intensifies and organic discovery of fresh titles becomes harder, consumers are increasingly turning to AI for help. According to Gracenote, the content data b... Read More


Sony Pictures Networks India CEO Gaurav Banerjee on running a media empire and holding India's attention

New Delhi, May 9 -- Back in school, Gaurav Banerjee wrote some poetry, following in the footsteps of his father, a civil servant who was also a poet. He didn't think it was anywhere close to what his ... Read More


Why Bollywood still struggles to crack the VFX game despite big budgets

New Delhi, May 8 -- Despite betting on VFX-driven, high-budget spectacles to lure audiences in droves to cinemas, Bollywood has largely been unable to crack the visual effects game. This was particul... Read More


Before the big-screen debut, celebrity relatives are testing fame on social media

New Delhi, May 7 -- Unlike the traditional Bollywood template of flashy acting debuts, celebrity relatives are increasingly building loyal audiences on social media first and monetizing their personal... Read More


Why are music labels on a regional catalogue buying spree?

New Delhi, May 6 -- Music labels, grappling with slow growth in paid subscriptions and advertising revenue in the Indian market, are increasingly eyeing regional music catalogues to bolster libraries ... Read More


OTT platforms squeeze more from loyal viewers as easy growth fades

New Delhi, May 5 -- After years of building large subscriber bases through aggressive pricing and bundled offerings, video streaming platforms are recalibrating their strategies to align revenue growt... Read More