Exclusive

Publication

Byline

Can revenue sharing reshape regional cinema's pay model?

New Delhi, July 23 -- Revenue sharing has become a familiar way to finance big-ticket Hindi films, helping producers contain upfront costs while giving top actors a larger share of a film's success. A... Read More


Why music alone is no longer enough for audio streaming platforms

NEW DELHI, July 22 -- Audio streaming platforms have long competed on the breadth of their music catalogues. Now, as subscription prices rise and free tiers become less generous, the next battleground... Read More


Why India's film industry needs a dedicated set safety law

New Delhi, July 21 -- The recent death of a worker after he suffered an electric shock on the sets of romantic drama Love & War has once again brought the spotlight on safety standards in India's film... Read More


Impact of content takedowns: OTT platforms face unrecoverable financial losses and legal risks

New Delhi, July 20 -- The recent takedown of Satluj, the biographical film starring Diljit Dosanjh based on the Punjab insurgency of the 1990s, highlights the multiple fronts that OTT platforms lose o... Read More


Historical data, OTT metrics rescue broadcasters in absence of BARC data but challenges persist

New Delhi, July 19 -- With the ministry of information and broadcasting directing the Broadcast Audience Research Council (BARC) to stop publishing television ratings across news and non-news genres u... Read More


A hit movie and a cricket festival power profits at JioStar

New Delhi, July 17 -- Cricket fever during the Indian Premier League, crowd-puller Dhurandhar: The Revenge and a growing microdrama hub powered June quarter profits and revenue at JioStar, the media a... Read More


Hindi cinema has no fresh stars. Can it still charm Gen Z audiences to theatres?

New Delhi, July 16 -- Despite the underwhelming performance of several big-star films, established actors continue to be the biggest draw for opening and sustaining movies in theatres. However, an an... Read More


As the microdrama boom grows, AI-native productions are driving a shift in content creation and cost savings

New Delhi, July 15 -- As the microdrama boom grows, creators and platforms are investing in AI-generated shows to amp up volumes and supply. So far, AI had been restricted to voiceovers and scripting,... Read More


Behind OTT's next hit: how algorithms are replacing star power

New Delhi, July 14 -- The next breakout OTT hit may no longer depend on a marquee cast or blockbuster marketing budget. Instead, streaming platforms are increasingly relying on AI-powered recommendati... Read More


AI is changing how Indian films travel across languages and borders

New Delhi, July 13 -- As Indian filmmakers increasingly chase pan-India and global audiences, artificial intelligence (AI) is emerging as a powerful tool to make multilingual releases faster, cheaper ... Read More