Adults only: gritty action films shut out family audiences but turn out to be blockbusters

New Delhi, Sept. 3 -- Several high-profile star vehicles over the past few months-be it the two-part Dhurandhar franchise, Ranbir Kapoor's Animal, Rajinikanth's Coolie or the recently released Toxic-m... Read More

JioHotstar debuts in UK, Canada, Singapore with a new slate

New Delhi, Sept. 2 -- JioHotstar, the video-streaming platform formed by merging Disney+ Hotstar and JioCinema, has launched across the UK, Canada and Singapore to tap a broader global audience, inclu... Read More

Ramayana, upcoming mythological films face risk of greater scrutiny by religious outfits, fringe groups

New Delhi, Sept. 2 -- With the Shri Ramlila Mahasangh demanding a preview of Nitesh Tiwari's big-budget mythological epic Ramayana, experts said the upcoming slate of mythological films could be at ri... Read More

India's micro creator base is growing, but payment delays remain a pain point

New Delhi, Sept. 1 -- Small and independent creators, who make up a major chunk of India's creator base, continue to struggle with payment delays and inconsistent work despite brands increasingly turn... Read More

Big boys foray into the microdrama space while early entrants exit

New Delhi, Aug. 31 -- Mainstream entertainment players such as Yash Raj Films and Sun TV Network have recently announced a foray into microdrama creation even as early entrants such as Pocket FM have ... Read More

YouTube is changing the view game. Creators may have to chase attention, not clicks

New Delhi, Aug. 30 -- YouTube is making views easier to count-and harder to take at face value. Its new view metric could push creators away from chasing volume and towards making fewer, more engaging... Read More

90s stars are making a comeback, but is nostalgia really doing the heavy lifting?

New Delhi, Aug. 27 -- Several stars popular in the 1990s and early 2000s, including Emraan Hashmi and Sunny Deol, have seen a resurgence at the box office after a long run of underwhelming releases. ... Read More

India's media and entertainment industry set to grow to $36.7 billion by 2030

New Delhi, Aug. 27 -- India's entertainment and media market is projected to grow at nearly twice the pace of the global industry through 2030, with digital advertising, OTT and gaming expected to dri... Read More

Can bundling change the game for audio streaming platforms in India?

New Delhi, Aug. 26 -- Unlike video streaming platforms, which have long relied on aggregator and telecom bundles for distribution, audio services in India have been slower to catch up. However, a rece... Read More

From binge to buzz: why OTT is spacing out episodes again

New Delhi, Aug. 25 -- Video streaming platforms are increasingly experimenting with staggered episode drops-where episodes are released daily or weekly instead of the whole season at once to facilitat... Read More

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