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From niche to nationwide, smaller regional cinemas find their moment

New Delhi, Sept. 17 -- After a couple of slow years following the pandemic, smaller regional film markets such as Malayalam, Gujarati and Marathi have bounced back strongly, producing some of their bi... Read More


Microdrama effect: streaming services are shortening shows and films to keep viewers hooked

New Delhi, Sept. 16 -- Video-streaming platforms that have churned out shows with episodes of about an hour each are increasingly relooking at content duration, thanks to the surging popularity of mic... Read More


Celebrities may have personality rights. Enforcing them is the costly part

New Delhi, Sept. 15 -- With the Delhi high court denying actor Jahnvi Kapoor a broad injunction in her personality rights case, industry experts say the court is essentially drawing a line between pro... Read More


Niche OTTs give up standalone apps in India as they pivot to aggregators, licensing model

New Delhi, Sept. 14 -- With Warner Bros. Discovery shutting down standalone operations for discovery+, its video streaming platform, and ending its direct-to-consumer operations in the country, expert... Read More


Backlash no bar: Can popular stars thrive despite online trolling?

New Delhi, Sept. 13 -- Brands navigating India's volatile social media landscape are increasingly counting viral backlash to their star backers as a feature of modern discourse rather than a fatal fla... Read More


Biopics have stumbled at the box office. Why Bollywood is still betting on them

New Delhi, Sept. 10 -- Hindi filmmakers have launched and are preparing to release a bevy of projects in genres such as biopics and sports dramas, despite an unfavourable box-office run for similar ti... Read More


Reality shows are shrinking to 90 seconds. Can microdramas make them work?

New Delhi, Sept. 9 -- What was once the mainstay of broadcast television is increasingly being leveraged by streaming platforms and, more recently, microdrama apps looking to tap the potential of non-... Read More


Why Bollywood is betting big on India's independent music boom

New Delhi, Sept. 8 -- With Bollywood production house Yash Raj Films (YRF) announcing the launch of Raah Records-a new music company created to discover and support original artists beyond film music-... Read More


Revival of cinema in small towns driven by high-profile films and sleeper hits

New Delhi, Sept. 7 -- A combination of high-profile star films and small-scale sleeper hits is aiding an unexpected revival for cinema in small towns, with experts estimating overall theatrical earnin... Read More


AI-generated ads are catching up with human-made creatives. The industry is taking note

New Delhi, Sept. 6 -- With AI becoming a common part of the creative process in advertising, brands and content makers assessing its effectiveness against non-AI content have a reason to cheer. Accor... Read More