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Why celebrity endorsements continue long after contracts officially expire

New Delhi, May 11 -- With the Madras High Court recently dismissing an appeal filed by actor Tamannaah Bhatia against a soap manufacturer, alleging that her images were used without authorization afte... Read More


As content clutter rises, young audiences turn to AI for entertainment recommendations

New Delhi, May 10 -- As content clutter intensifies and organic discovery of fresh titles becomes harder, consumers are increasingly turning to AI for help. According to Gracenote, the content data b... Read More


Sony Pictures Networks India CEO Gaurav Banerjee on running a media empire and holding India's attention

New Delhi, May 9 -- Back in school, Gaurav Banerjee wrote some poetry, following in the footsteps of his father, a civil servant who was also a poet. He didn't think it was anywhere close to what his ... Read More


Why Bollywood still struggles to crack the VFX game despite big budgets

New Delhi, May 8 -- Despite betting on VFX-driven, high-budget spectacles to lure audiences in droves to cinemas, Bollywood has largely been unable to crack the visual effects game. This was particul... Read More


Before the big-screen debut, celebrity relatives are testing fame on social media

New Delhi, May 7 -- Unlike the traditional Bollywood template of flashy acting debuts, celebrity relatives are increasingly building loyal audiences on social media first and monetizing their personal... Read More


Why are music labels on a regional catalogue buying spree?

New Delhi, May 6 -- Music labels, grappling with slow growth in paid subscriptions and advertising revenue in the Indian market, are increasingly eyeing regional music catalogues to bolster libraries ... Read More


OTT platforms squeeze more from loyal viewers as easy growth fades

New Delhi, May 5 -- After years of building large subscriber bases through aggressive pricing and bundled offerings, video streaming platforms are recalibrating their strategies to align revenue growt... Read More


Bigg Boss takes on an OTT avatar, draws younger viewers

New Delhi, May 4 -- Social reality is stepping out of television's shadow and into streaming's spotlight. Long synonymous with Bigg Boss, the genre-built around interpersonal dynamics within controlle... Read More


Cult to commercial: Why 'flops' like Tumbbad, Awarapan are getting sequels

New Delhi, May 4 -- Despite modest box office runs during their original theatrical releases, some Hindi films are now getting sequels, powered by sustained cult followings on social media, digital pl... Read More


Films delayed due to political pressure pile up, increasing costs and potential revenue loss

New Delhi, April 30 -- Two major films - Salman Khan's Maatrubhumi and Vijay's Jana Nayagan have been delayed indefinitely over the past few months as political pressures hold off certification and th... Read More