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JioHotstar to invest Rs.4,000 crore in South India-focused content

New Delhi, Dec. 9 -- JioHotstar, the video-streaming platform formed by merging Disney+ Hotstar and JioCinema, aims to invest Rs.4,000 crore in South India-focused content and the creator ecosystem ov... Read More


Ad fatigue crisis hits Indian streaming services: Repetitive, low-cost ads drive viewers away

New Delhi, Dec. 9 -- Advertising on video-streaming services in India is increasingly resulting in viewer fatigue as these platforms try to supplement plateauing paid subscription revenue with ad mone... Read More


Celebrityhood shifts: Film, sports stars are rapidly crafting their own content

New Delhi, Dec. 8 -- With the need to rapidly cater to an audience with low attention spans and a wide range of programming options, many film and sports stars are creating content for YouTube and soc... Read More


From film sets to YouTube studios: Why celebrities are betting big on creator content

New Delhi, Dec. 8 -- With the need to rapidly cater to an audience with low attention spans and a wide range of programming options, many film and sports stars are creating content for YouTube and soc... Read More


Kantara to Pushpa: Why only big southern spectacles click up north

New Delhi, Dec. 7 -- Several dubbed south Indian films have struck a popular chord with Hindi-speaking audiences and found box-office success in the past. Yet, makers of recent mid-budget Tamil, Telug... Read More


Why small south Indian films are skipping Hindi theatrical releases

New Delhi, Dec. 7 -- Several dubbed south Indian films have struck a popular chord with Hindi-speaking audiences and found box-office success in the past. Yet, makers of recent mid-budget Tamil, Telug... Read More


AI turns vintage tracks into fresh revenue streams for music labels

New Delhi, Dec. 4 -- Artificial intelligence is giving old sound tracks a new lease of life, and opening up fresh money-making avenues for music labels. Music labels like Saregama and Times Music are ... Read More


India media & entertainment industry to hit $47 billion by 2029, driven by digital boom

NEW DELHI, Dec. 4 -- India's entertainment and media (E&M) industry is set to grow from $32.2 billion in 2024 to $47.2 billion by 2029, at a compound annual growth rate (CAGR) of 7.8%, nearly double t... Read More


Can a packed calendar of mega star releases in 2026 deliver the turnaround theatres are waiting for?

New Delhi, Dec. 4 -- Theatres are looking to 2026 for a turnaround after two uneven years. The coming year packs a rare concentration of star-heavy releases, with Shah Rukh Khan, Salman Khan, Ranbir K... Read More


AI turns vintage tracks into fresh revenue streams for music labels

New Delhi, Dec. 3 -- Artificial intelligence (AI) is giving old sound tracks a new lease of life, and opening up fresh money-making avenues for music labels. Music labels such as Saregama and Times M... Read More