Flexible ticket pricing revives midweek cinema visits, but there's a catch

New Delhi, Jan. 9 -- Audiences are lapping up weekly ticket offers priced as low as Rs.99, at least for films with strong word-of-mouth, providing a stamp of approval for the idea that reasonable pric... Read More

Netflix, JioHotstar bet big on the South as India's OTT growth slows

New Delhi, Jan. 7 -- As India's OTT growth shows signs of plateauing beyond large cities, streaming platforms are turning their attention south. Netflix and JioHotstar have both announced an aggressi... Read More

Hollywood biggies partner with Bollywood to improve distribution and reach

New Delhi, Jan. 6 -- Hollywood's relationship with Bollywood is evolving. Instead of studios funding Indian films, individual American filmmakers are collaborating with local producers, aiming to impr... Read More

When the streams leak: Piracy's quiet drain on OTT revenues

New Delhi, Jan. 5 -- Even as video streaming platforms invest in local content to expand in India's OTT (over-the-top) market, a quiet and damaging threat is steadily eroding their business-digital pi... Read More

AI-made Disney shorts are coming. What happens to Indian creators?

New Delhi, Jan. 4 -- The landmark licensing agreement between The Walt Disney Company and OpenAI, under which iconic TV and movie characters can be used to create short AI-generated videos and images,... Read More

Now streaming: micro-drama, but consolidation may play the villain

New Delhi, Jan. 2 -- Dear reader, as 2025, a year of global tumult and volatility, rolls by, Mint's reporters and columnists look around the corner on what is coming in 2026-to help you know what to e... Read More

Making a comeback: Veteran directors return to filmmaking in 2026 as demand for mass-market storytelling rises

New Delhi, Jan. 1 -- Veteran filmmakers who had been missing from active moviemaking will attempt a comeback this year to meet the need for commercial, mass-market storytelling in the smaller towns an... Read More

As viewing habits change, youth brands move advertising budgets from TV to digital

New Delhi, Dec. 31 -- Though music television network MTV shut down five of its dedicated music channels globally this year, in India, it had already diversified away from pure music to youth-driven, ... Read More

Can films be made on an eight-hour workday? Inside Bollywood's scheduling rethink

New Delhi, Dec. 30 -- Earlier in 2025, Deepika Padukone sparked a debate after media reports claimed she had included an eight-hour workday clause in the contract for an upcoming film, among other dem... Read More

Saregama-Bhansali deal: How Bollywood is learning to separate art, ownership and risk

New Delhi, Dec. 29 -- Music label and entertainment company Saregama India Ltd's investment in filmmaker Sanjay Leela Bhansali's production company marks a shift in how Indian cinema may be financed g... Read More

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