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Diminishing returns: Bollywood's over-reliance on sequels needs a reset

New Delhi, Oct. 1 -- Hindi cinema's reliance on sequels and franchise films including middling box-office performers Cocktail 2 and Alpha stands in sharp contrast to Hollywood's success with new, non-... Read More


Bollywood loves remakes, but not the legal loopholes around them

New Delhi, Sept. 30 -- With South Indian production house Seven Arts International contesting producer Firoz Nadiadwala's right to make the next instalment in the Hera Pheri comedy film franchise, the... Read More


Mind the gap: long delays between seasons are churning Indian streaming viewers

New Delhi, Sept. 29 -- Long-format web originals are taking longer to return for new seasons, leading to a loss of audience interest and streaming platforms remaining cautious about renewing them. Ac... Read More


Top TV executive urges government to lift BARC ratings suspension ahead of festive season

New Delhi, Sept. 29 -- A top television executive has strongly urged the government to immediately restore audience ratings ahead of the festive season, warning that the blackout is creating severe un... Read More


Surge in faith-based film announcements as spiritual gurus seen as next box office saviour

New Delhi, Sept. 28 -- A host of film studios have launched and will be releasing movies based on religious gurus and spiritual leaders, as devotional drama Hanuman Ansh finds unexpected success at th... Read More


India's festive ad boom runs into a measurement problem

New Delhi, Sept. 27 -- Indian advertisers are facing growing challenges during the festival season as media fragmentation and ad fraud make it difficult to measure the true impact of their campaigns. ... Read More


The tables have turned and small films are edging big titles out of theatres

New Delhi, Sept. 24 -- The unexpected success of small-budget films such as Hanuman Ansh and Mirzapur-The Movie recently has edged out big-star titles, with Akshay Kumar and Saif Ali Khan-led Haiwaan ... Read More


No social media? Bollywood's big names find other strategies to make impact, stay relevant

New Delhi, Sept. 23 -- Select Bollywood stars including Aamir Khan, Ranbir Kapoor, Saif Khan and Akshaye Khanna are not on social media and you would think that would pose a challenge for marketing ca... Read More


From OTT to theatres: can streaming's hit shows become the next big film franchises?

New Delhi, Sept. 22 -- With Mirzapur-The Movie crossing the Rs.200 crore mark at the box office, it is clear that the action drama, a feature adaptation of the web show on Amazon Prime Video, has show... Read More


From star power to relatable authority, reality TV broadens its host pool

New Delhi, Sept. 21 -- Indian reality TV shows, once typically hosted by popular actors, are increasingly turning to public figures from diverse fields to pique curiosity and expand their audience bas... Read More