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The great viewership divide: Why sports is beating entertainment

New Delhi, June 4 -- In an era of endless content choices, one format continues to command mass attention like few others: live sports. With IPL 2026 reaching a combined audience of 1.1 billion acros... Read More


The Dhurandhar effect: three-hour movies make a comeback

New Delhi, June 3 -- Films that run for three hours or more are making a comeback in Indian cinemas, reversing years of efforts by filmmakers and multiplexes to keep runtimes lean and maximise screeni... Read More


How OTT platforms are pairing ads with emotions amid clutter

New Delhi, June 2 -- As streaming platforms juggle a flood of shows, films, podcasts and short-form videos, advertisers are becoming increasingly selective about where their messages appear on the scr... Read More


Amazon Music India unveils three-tiered pricing to attract non-Prime users

New Delhi, June 2 -- India's streaming industry is entering a new phase of monetization, where platforms are looking beyond subscriber growth and towards extracting higher value from different consume... Read More


Lights, camera, inflation: film budgets set to rise up to 25% amid West Asia war

New Delhi, May 24 -- Film producers and content makers across long- and short-format programming are bracing for a 20% to 25% budget increase as the geopolitical crisis arising from the West Asia war ... Read More


Can the new Academy Award rules ensure better global representation for independent Indian cinema?

New Delhi, May 22 -- The latest rules for international, non-English language films qualifying for the 99th Oscars in 2027 could significantly widen the entry path for Indian cinema. The new framewor... Read More


Why OTT platforms are censoring global shows like The Boys for India

New Delhi, May 21 -- With global video-on-demand platforms streaming largely identical titles across markets, India-specific edits to international programming have drawn renewed attention after viewe... Read More


Why viral dialogues and music are replacing traditional movie marketing

New Delhi, May 20 -- In an industry long powered by hype, three recent Hindi films are forcing a rethink. Dhurandhar: The Revenge, now the highest grossing Hindi film with domestic collections crossi... Read More


Lured by theatrical returns, digital players foray into big screen cinema

New Delhi, May 18 -- Despite being infamous for box office volatility, the theatrical business is fast drawing digital-first players seeking scale beyond streaming. Kuku, the digital entertainment co... Read More


Why Bollywood stars are buying rights to their old hit films

NEW DELHI, May 17 -- Actors long associated with iconic film roles are increasingly acquiring rights to older hits, betting that nostalgia-driven intellectual property can generate fresh value through... Read More