Exclusive

Publication

Byline

Bollywood's family comeback: Old-school entertainers bring audiences back to theatres

New Delhi, Aug. 6 -- After years of battling allegations of alienating family audiences with experimental, slice-of-life storytelling that largely appealed to urban, upmarket viewers, Bollywood may fi... Read More


India's top 25 celebs amass $2 billion brand value, Shah Rukh Khan grabs top spot as Virat Kohli slips

New Delhi, Aug. 5 -- Film actors and sports stars continue to command significant brand power, with the combined brand value of India's top 25 celebrities estimated at $2 billion in 2025, down 3.7% fr... Read More


Sports, films steal the spotlight as OTT originals slow down

New Delhi, Aug. 4 -- Indians are spending more time on streaming platforms than ever, but they are increasingly watching content beyond web originals made exclusively for OTT services. According to m... Read More


JioStar sharpens profit focus across platforms, bets on 'many Indias'

New Delhi, Aug. 3 -- JioStar, the media and entertainment arm of Reliance Industries Ltd (RIL), says it is deliberately backing stories that extend beyond India's major metros to resonate with audienc... Read More


The creator dilemma: Speaking up may cost followers, but silence has a price too

New Delhi, Aug. 2 -- The recent students' protest in the national capital against alleged irregularities in the NEET (UG) exam saw several content creators and influencers, many of whom resonate stron... Read More


Changing trend: Nolan's The Odyssey leads Hollywood films in commanding big openings at Indian box office

New Delhi, July 30 -- Christopher Nolan's The Odyssey made over Rs.16 crore on its first day in India, the highest opening figure for the director in the country. Experts said it is clear that select ... Read More


Why controversy often boosts OTT viewership instead of hurting it

New Delhi, July 29 -- Celebrities or shows embroiled in controversies have often benefited from them instead of the scandal putting audiences off. The second season of Samay Raina's India's Got Latent... Read More


New regional TV channels, OTTs offer lifeline to small-language films

New Delhi, July 28 -- With foreign streaming platforms such as Netflix and Prime Video, along with major broadcasters, turning cautious on acquiring theatrical films for OTT and satellite television, ... Read More


As AI-native music artists debut, can commercial opportunities balance legal rights?

New Delhi, July 27 -- As Eros Innovation launches Eros Music Worlds, a cultural music platform featuring seven AI-native artists built from established Eros film characters and narrative worlds, indus... Read More


India's daily TV soaps are winning on OTT too-and changing how they're made

New Delhi, July 26 -- The rise of streaming has not displaced India's long-running television soaps. Instead, it is extending their reach, with audiences increasingly watching familiar shows on digita... Read More