New Delhi, July 16 -- Despite the underwhelming performance of several big-star films, established actors continue to be the biggest draw for opening and sustaining movies in theatres. However, an an... Read More
New Delhi, July 15 -- As the microdrama boom grows, creators and platforms are investing in AI-generated shows to amp up volumes and supply. So far, AI had been restricted to voiceovers and scripting,... Read More
New Delhi, July 14 -- The next breakout OTT hit may no longer depend on a marquee cast or blockbuster marketing budget. Instead, streaming platforms are increasingly relying on AI-powered recommendati... Read More
New Delhi, July 13 -- As Indian filmmakers increasingly chase pan-India and global audiences, artificial intelligence (AI) is emerging as a powerful tool to make multilingual releases faster, cheaper ... Read More
New Delhi, July 12 -- Content creators are increasingly seeking both preventive and post facto legal help after a spate of cases involving stand-up comedians and digital creators led to criminal compl... Read More
Mumbai, July 10 -- Indian filmmakers are increasingly turning to comic books to extend the life of movie franchises beyond theatres, using the format to deepen storytelling, strengthen fan engagement ... Read More
New Delhi, July 9 -- Video streaming platforms are no longer insisting on exclusive premieres for what they see as compelling content and are willing to share rights with creators who often want their... Read More
New Delhi, July 9 -- When it premiered at the Majestic theatre in Bombay in 1931, the film Alam Ara became a sensation. Huge crowds gathered outside cinemas exhibiting it and shows were sold out. Dire... Read More
New Delhi, July 7 -- Large, premium-format screens, such as Imax and 4DX, continue to see the majority of their business from tentpole Hollywood films rather than local titles in India. With Christoph... Read More
New Delhi, July 6 -- As debates around AI-generated music and virtual performances raise questions about authenticity, the live entertainment industry is embracing artificial intelligence in a differe... Read More