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Celebrityhood shifts: Film, sports stars are rapidly crafting their own content

New Delhi, Dec. 8 -- With the need to rapidly cater to an audience with low attention spans and a wide range of programming options, many film and sports stars are creating content for YouTube and soc... Read More


Kantara to Pushpa: Why only big southern spectacles click up north

New Delhi, Dec. 7 -- Several dubbed south Indian films have struck a popular chord with Hindi-speaking audiences and found box-office success in the past. Yet, makers of recent mid-budget Tamil, Telug... Read More


Why small south Indian films are skipping Hindi theatrical releases

New Delhi, Dec. 7 -- Several dubbed south Indian films have struck a popular chord with Hindi-speaking audiences and found box-office success in the past. Yet, makers of recent mid-budget Tamil, Telug... Read More


AI turns vintage tracks into fresh revenue streams for music labels

New Delhi, Dec. 4 -- Artificial intelligence is giving old sound tracks a new lease of life, and opening up fresh money-making avenues for music labels. Music labels like Saregama and Times Music are ... Read More


India media & entertainment industry to hit $47 billion by 2029, driven by digital boom

NEW DELHI, Dec. 4 -- India's entertainment and media (E&M) industry is set to grow from $32.2 billion in 2024 to $47.2 billion by 2029, at a compound annual growth rate (CAGR) of 7.8%, nearly double t... Read More


Can a packed calendar of mega star releases in 2026 deliver the turnaround theatres are waiting for?

New Delhi, Dec. 4 -- Theatres are looking to 2026 for a turnaround after two uneven years. The coming year packs a rare concentration of star-heavy releases, with Shah Rukh Khan, Salman Khan, Ranbir K... Read More


AI turns vintage tracks into fresh revenue streams for music labels

New Delhi, Dec. 3 -- Artificial intelligence (AI) is giving old sound tracks a new lease of life, and opening up fresh money-making avenues for music labels. Music labels such as Saregama and Times M... Read More


Discounts on tickets lure young audiences to multiplexes but dampen spending on food and drinks

New Delhi, Dec. 2 -- Urban, youth-centric films such as Saiyaara and F1: The Movie are setting cinema cash registers ringing, bringing returns for multiplexes that are trying to attract audiences with... Read More


Your attention is the new currency for India's streaming apps.

New Delhi, Dec. 1 -- India's video-streaming platforms are beginning to value deeper, higher-quality viewer engagement, with watch time and total minutes viewed becoming core indicators amid plateauin... Read More


Animation meets mythology: Can Mahavatar Narsimha's Rs.300 cr triumph spark change in Indian films?

New Delhi, Dec. 1 -- The success of Mahavatar Narsimha, an animated mythological epic that was released without promotions or marketing this July and eventually grossed Rs.300 crore, has proven to be ... Read More