Before the big-screen debut, celebrity relatives are testing fame on social media

New Delhi, May 7 -- Unlike the traditional Bollywood template of flashy acting debuts, celebrity relatives are increasingly building loyal audiences on social media first and monetizing their personal... और पढ़ें

Why are music labels on a regional catalogue buying spree?

New Delhi, May 6 -- Music labels, grappling with slow growth in paid subscriptions and advertising revenue in the Indian market, are increasingly eyeing regional music catalogues to bolster libraries ... और पढ़ें

OTT platforms squeeze more from loyal viewers as easy growth fades

New Delhi, May 5 -- After years of building large subscriber bases through aggressive pricing and bundled offerings, video streaming platforms are recalibrating their strategies to align revenue growt... और पढ़ें

Bigg Boss takes on an OTT avatar, draws younger viewers

New Delhi, May 4 -- Social reality is stepping out of television's shadow and into streaming's spotlight. Long synonymous with Bigg Boss, the genre-built around interpersonal dynamics within controlle... और पढ़ें

Cult to commercial: Why 'flops' like Tumbbad, Awarapan are getting sequels

New Delhi, May 4 -- Despite modest box office runs during their original theatrical releases, some Hindi films are now getting sequels, powered by sustained cult followings on social media, digital pl... और पढ़ें

Films delayed due to political pressure pile up, increasing costs and potential revenue loss

New Delhi, April 30 -- Two major films - Salman Khan's Maatrubhumi and Vijay's Jana Nayagan have been delayed indefinitely over the past few months as political pressures hold off certification and th... और पढ़ें

Bollywood turns to AI for lower costs and higher returns

New Delhi, April 29 -- AI-driven short films and even full-fledged content verticals to back both long-form and theatrical-focused AI projects, being announced by top Bollywood names such as Ajay Devg... और पढ़ें

Piracy, AI biggest challenges to growth of Indian music industry: IFPI

New Delhi, April 28 -- India's music industry is finally witnessing a long-awaited shift from free to paid consumption, with revenues and subscriptions climbing steadily. Yet the transition remains f... और पढ़ें

'Dhurandhar 2' breaches the Rs. 1,000 crore box office mark and Bollywood believes there is room for more

With Dhurandhar, April 27 -- The Revenge crossing the Rs.1,000 crore mark at the domestic box office-becoming the first Hindi film to do so-industry watchers believe India's theatrical potential could... और पढ़ें

Small screens, big stakes: Startups bet on agility as media giants enter microdrama space

New Delhi, April 26 -- The microdrama sector is poised for a major disruption following the launch of Tadka by JioHotstar and Fatafat by Amazon MX Player. According to industry experts, these media gi... और पढ़ें

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