New Delhi, April 15 -- Cash-strapped local producers grappling with extreme uncertainty at the box office are now turning to bigger studios to partner on their oldest, most popular IPs (intellectual properties) and take these franchises forward.
With filmmaker Rakesh Roshan agreeing to co-produce the next instalment of the Krissh franchise with Yash Raj Films after holding on to the IP for years, entertainment industry experts say such deals offset possible risks and actor costs while combating the unpredictability of the box office.
Director JP Dutta too is bringing back his war franchise Border whose last movie released in 1997, along with T-Series.
The collaborations make smart business sense given that few producers today have the ...
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