New Delhi, April 14 -- Consumers have subscribed to multiple streaming platforms, but often struggle to keep track of new releases, missing several shows that they may be interested in. In this backdrop, cross-platform recommendation engines are set to gain in popularity, as consumers demand a better search experience to find content across OTT apps.

On average, consumers juggle three to four paid streaming subscriptions, and nearly 50% express frustration with finding content across these services, as per Deloitte's Digital Media Trends Survey. Globally, several types of cross-platform recommendation engines are gaining traction. These platforms, like Reelgood and JustWatch, aggregate content from numerous streaming services and build r...