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Can bundling change the game for audio streaming platforms in India?

New Delhi, Aug. 26 -- Unlike video streaming platforms, which have long relied on aggregator and telecom bundles for distribution, audio services in India have been slower to catch up. However, a rece... Read More


From binge to buzz: why OTT is spacing out episodes again

New Delhi, Aug. 25 -- Video streaming platforms are increasingly experimenting with staggered episode drops-where episodes are released daily or weekly instead of the whole season at once to facilitat... Read More


South Indian stars struggle to convert popularity into national brand value

New Delhi, Aug. 23 -- The popularity of South Indian movie stars such as Allu Arjun, Ram Charan, Jr NTR and Prabhas has spread beyond their home markets, but this has yet to translate into a commensur... Read More


Why Bollywood stars are turning to niche filmmakers and experimental projects

New Delhi, Aug. 20 -- Mainstream Bollywood stars, long known for working with select top production houses and established filmmakers, are increasingly signing up for lower-budget, experimental projec... Read More


Smart TV goes beyond the metros, unlocks a new mass audience

New Delhi, Aug. 19 -- The smartphone may have powered India's first streaming wave, but the next round is set to play out on the living-room television, including those far beyond the metros-in smalle... Read More


Royalty trap: Bollywood musicians fall victim to poor commercial bargains even with legal safeguards

New Delhi, Aug. 18 -- With music composer Tanishk Bagchi recently claiming he is yet to receive royalties for his work on Yash Raj Films' musical hit Saiyaara, released over a year ago, experts said t... Read More


Bollywood box office is booming, but OTT deals remain a hard sell

New Delhi, Aug. 17 -- India's box office is booming again, but that cheer isn't quite spilling over into the market for films' streaming, satellite and other ancillary rights. The cumulative box offi... Read More


Fading stardom and empty halls: inside the steep box office slump upending South Indian cinema

New Delhi, Aug. 16 -- Nobody knew how to react this January when Uppalapati Venkata Suryanarayana Prabhas Raju's horror comedy, The Raja Saab, hit screens for the big Sankrathi weekend. Despite relea... Read More


Immersive media gains momentum in India

New Delhi, Aug. 16 -- Musician A.R. Rahman's launch of the ARR Immersive App on Apple Vision Pro signals a shift in India's immersive-media landscape, with industry experts saying the technology is mo... Read More


When OTT stars leave, can franchises survive without familiar faces?

New Delhi, Aug. 13 -- While established OTT franchises usually see actors return to play the characters they are known for, some recent titles such as Gullak (SonyLIV) and Rangbaaz (ZEE5) have seen ei... Read More