New Delhi, April 9 -- Multiplex chain PVR Inox is seeking licences to serve alcohol at additional premium properties in select markets such as Gurugram and Bengaluru in a bid to combat dwindling footfalls, two people familiar with the plan said.

While the move is unlikely to be extended to patrons inside auditoriums, they would be able to enjoy drinks in the lounge before or after a movie in luxury theatres like Director's Cut. This is expected to improve the company's revenue - even if few films find traction in cinemas - as these luxury properties are expected to attract people for the good food and drink and the experience.

PVR Inox declined to comment on the plan.

The company already serves liquor in lounges, seating and live music...