Exclusive

Publication

Byline

Budweiser ties up with ICC in AB InBev's first cricket outing with a 2-year sponsorship contract

Mumbai, Dec. 11 -- AB InBev, the maker of Budweiser beer, announced a two-year sponsorship contract with the International Cricket Council on Thursday, spanning men's and women's tournaments in all fo... Read More


We celebrate the fact that we are different: Snap Inc CMO

New Delhi, Dec. 7 -- Snap Inc. has not had a chief marketing officer since 2023; until Grace Kao was promoted to the role earlier this year. She has a difficult balancing act to pull off: to keep the... Read More


Why advertisers can't get enough of Ba***ds of Bollywood memefest

New Delhi, Dec. 7 -- When Parvaiz tried to impress Emraan Hashmi with an off-key version of 'Kaho na kaho' in The Ba***ds of Bollywood, the homage to Bollywood's 'serial kisser' went viral. But the ru... Read More


Observer Effect: Why media measurement remains perpetually broken

New Delhi, Dec. 7 -- Last week, the Broadcast Audience Research Council (Barc) was hit by a scandal-Malayalam news channel Twentyfour News accused the Council's employees of colluding with a rival cha... Read More


Mint Explainer | How Omnicom's acquisition of IPG will change Indian advertising

New Delhi, Nov. 27 -- Two of the advertising world's Big Four holding companies- Interpublic Group and Omnicom-officially merged this week. The combined entity, formed almost a year after the Omnicom ... Read More


Mint Explainer | Why computers, laptops and tablets are selling like hot cakes again

New Delhi, Nov. 26 -- Sales of laptops, desktops and tablets had a largely bad time in India after a pandemic boom. But after some recovery in 2024, laptop and tablet makers are doing brisk business a... Read More


Platinum jewellery sales to rise 15% in 2025 with 'bi-metal', men's jewellery bump

MUMBAI, Nov. 25 -- Platinum jewellery is likely to have record sales in India, with growth of as much as 15% in 2025, after rising gold prices encouraged customers to buy alternative ornaments, Vaisha... Read More


Spotted: Cutesy or campy? How dating apps are talking to Gen Z

New Delhi, Nov. 23 -- Talk to single people in their 20s and 30s and chances are they will shudder at the mention of dating apps. There are social media pages dedicated to 'Tinder Nightmares' while me... Read More


That distinct taste: Why the world is toasting Indian spirits

New Delhi, Nov. 23 -- Few Indian consumer categories have brands that can claim to go global. Premium spirits, especially whisky, is one of them. Piccadily Distilleries' Indri single malt, launched in... Read More


'AI is about transforming lives, not balance sheets': Google India head Preeti Lobana

Mumbai, Nov. 12 -- Google is laying fresh digital rails across India's artificial intelligence (AI) landscape. As the AI race heats up among both Indian companies and global giants, the Big Tech firm ... Read More