Mumbai, Jan. 8 -- Even as lab-grown diamonds gain traction in India and the country's largest jewellery retailer Titan enters the segment, legacy brand De Beers remains confident about the growth of natural diamonds in the country, a top executive said.

"India grew last year very strongly.That really cements India's position as the second-most important market for diamonds on earth, after the US," De Beers CEO Al Cook told Mint in an interview.

Natural diamond sales in India grew 11% year on year in 2025 in value, Cook claimed. "We see that growth continuing. It has been four years of double-digit growth in natural diamond demand here."

The confidence comes even as India's lab-grown diamond industry expands rapidly, emerging as a poten...