MUMBAI, Jan. 9 -- As major sporting events increasingly double up as travel destinations, the International Cricket Council (ICC) has signed a long-term global partnership with Marriott International, naming the hotel chain's Bonvoy loyalty programme its official accommodation partner for men's events through 2029.

The deal, announced on Friday, spans all ICC men's tournaments, including the T20 World Cup starting next February in India and Sri Lanka, the ODI World Cup next year in South Africa, Zimbabwe and Namibia, the 2028 T20 World Cup in Australia and New Zealand, and the 2029 Champions Trophy in India.

The partnership underscores two parallel shifts: ICC is locking in longer-term sponsors as media-rights revenues come under pressu...