Mumbai, Feb. 9 -- What's an international cricket tournament without at least one ad about the India-Pakistan rivalry? The Mauka Mauka ad campaign that Star Sports ran for many years was a celebration of this competitive spirit.

The ads were emblematic of the fact that India vs Pakistan cricket matches are huge money-spinners and high-stakes games. But with politics overtaking sport in recent times, the latest ad campaign on YouTube by Star Sports comes across as a bit of a cash grab gone wrong.

The campaign is themed around 'repeating history'-in terms of India having an overwhelming winning record against its neighbour-in the T20 World Cup that starts 7 February.

It features a lone Pakistan fan in a team jersey mocked by four Team In...