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GIFT City emerges as a new placement hub for Gujarat engineering colleges

New Delhi, Sept. 12 -- Engineering institutes in Gujarat are turning to GIFT City for campus placements, as global banks, information technology services firms, fintech companies, and Global Capabilit... Read More


Behind the boom: Comic-led format shows capture audiences and brand budgets

New Delhi, Aug. 21 -- From solo specials to talk-show spoofs and quirky game formats, India's stand-up comics have entered a new rat race of creating their own signature shows to grab audiences, stand... Read More


India becomes world's top target for cyberattacks

New Delhi, Aug. 20 -- India has overtaken Brazil and Spain as the country most targeted by cyber attackers, according to Swiss cybersecurity firm Acronis. In May, 12.4% of the devices running on the ... Read More


India's content creators may reel under betting app endorsement ban

New Delhi, Aug. 20 -- The glitzy world of India's social media influencers-long fuelled by lucrative brand deals with online gaming companies-is facing an unexpected downturn. With the introduction of... Read More


The Beat Report: Five realities of influencer life you won't see on Instagram

New Delhi, Aug. 16 -- In The Beat Report, Mint's journalists bring you unique perspectives on their beats, breaking down new trends and developments, and sharing behind-the-scenes stories from their r... Read More


Forget brands, your employees are the new marketing mavericks

New Delhi, Aug. 12 -- Employees are becoming brands' new influencers. As marketers figured that the colleague sitting just a few desks away can get more traction for their products on social media tha... Read More


Beyond the joke: how the growth in India's comedy industry pays the bill for its crew

New Delhi, Aug. 8 -- The Indian comedy industry has grown tenfold since 2018, with top comedians earning up to Rs.25 crore annually from ticket sales, corporate gigs, and brand endorsements. This grow... Read More


Influencers log out-when the likes don't pay for the rent

New Delhi, Aug. 4 -- After nine years of writing comedy scripts, shooting sketches, and chasing YouTube views, Om Suri hit pause. His channel 'Oye Omi' had nearly 73,000 subscribers, but not enough to... Read More