New Delhi, Jan. 2 -- This New Year, people were not just wishing each other a happy 2026 and making resolutions-they were also streaming the finale episode of Stranger Things on Netflix, which was in its fifth season. As soon as the episode aired, some began comparing it to Game of Thrones, while others hailed it as a historical moment in pop culture, akin to Harry Potter. Social media was quickly abuzz with reactions and discussions.

However, Netflix's strategy of splitting the fifth and final season into three drops kept social media buzzing throughout 2025. Data from influencer marketing agency Qoruz shows that around 13,000 influencers-with at least 1,000 followers on public accounts-posted over 29,000 Instagram updates, garnering ne...