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Startups shake up IIT placements with high-skill AI roles and sky-high salaries, but in small numbers

New Delhi, Dec. 5 -- In this season's race for top brains at the Indian Institutes of Technology (IITs), artificial intelligence (AI) startups-both domestic and Silicon Valley-based-are pulling away f... Read More


Candidates using AI? No thanks, say IIT recruiters

New Delhi, Nov. 27 -- As the annual placement season dawns at the Indian Institutes of Technology (IIT), colleges and recruiters are working to bar artificial intelligence (AI) tools and prevent cheat... Read More


Why brands are now spying on competitors' influencer playbooks

New Delhi, Nov. 24 -- Influencer marketing rules are shifting in India: brands now must go beyond inward-looking campaigns and scan competitive landscape, monitoring rival playbooks and adopting prove... Read More


E-commerce apps turn to content to amp up sales and influencers are loving it

New Delhi, Nov. 8 -- Online retail platforms such as Amazon, Myntra, Meesho, and Nykaa, are increasingly becoming the go-to destination for influencers, nudging at the dominance of social media giants... Read More


The invisible hand-India's big rush for content editors

New Delhi, Oct. 29 -- In the scroll-hungry world of online content, the behind-the-scenes characters cutting the clips are now cashing in, quietly shaping how the internet watches, laughs, and buys. A... Read More


Mint Explainer: Inside Instagram's new password-protected Reels feature

New Delhi, Oct. 26 -- When Shah Rukh Khan dropped a behind-the-scenes reel from Aryan Khan's directorial debut Ba***ds of Bollywood, fans were puzzled to find it locked behind a password. The move was... Read More


From content creation to generation, influencers make AI part of their daily hustle

New Delhi, Oct. 20 -- Artificial intelligence has revolutionised how influencers create content, automating nearly every manual task. Creators use AI to script, clone voices, auto‑edit, and aut... Read More


AR you joking? Augmented-reality creators out-earn IIT grads with simple skills.

New Delhi, Oct. 5 -- A new class of digital creators is out-earning top graduates of the Indian Institutes of Management (IIMs) and Indian Institutes of Technology (IITs) using a relatively basic set ... Read More


Mint Explainer | Campus Placements 2026: Why India's top talent faces a tough hiring season

New Delhi, Oct. 2 -- Students entering this year's placement season are stepping into a tough job market. A combination of global and domestic pressures has slowed down hiring activity across top camp... Read More


Split-screen videos rewiring content consumption

new delhi, Oct. 1 -- Scroll through any social media feed today, and you are bound to see it: the screen sliced in two, with parallel videos running side by side. On one side, there's a creator who te... Read More