Mumbai, June 7 -- Shaktimaan, India's beloved superhero and protector of humanity, is back, not to fight supervillains this time, but to endorse mattresses for Gadda Co. Joining him is a slew of other... Read More
New Delhi, June 5 -- Campus hirings bounced back in the 2025 placement season as pre-placement offers increased, with conversions rising by an average of 24% from last year across all degree programme... Read More
New Delhi, June 1 -- As cyber crimes in India grow in number and complexity, Indians are increasingly turning to social media for information on ways to identify and avoid cons. According to data fro... Read More
New Delhi, May 25 -- For India's content creators chasing deals with brands, imposters posing as their managers are becoming a big risk. India's over four million influencers lost about Rs.350 crore ... Read More
New Delhi, May 22 -- India's content space, home to more than 4 million social media influencers and counting, is hotly contested, making it tough for creators to convert viewers into subscribers. Cre... Read More
New Delhi, May 22 -- India's youngsters are increasingly prioritizing on-the-job learning and upskilling to grow their careers, as employment opportunities shrink, and college degrees steadily lose re... Read More
Mumbai, May 18 -- Remember when you casually shared the perfectly synced choreography of dance influencer Parveen Kumar Sharma on the viral hip-hop track 'Vartman'? While it feels like harmless fun, s... Read More
New Delhi, May 4 -- YouTube's AI dubbing feature, designed to boost video reach across multiple languages like Hindi, English, German and French, is generating a complex reaction from creators, with s... Read More
New Delhi, May 2 -- The influence of India's creator economy on consumer spending is expected to almost triple to $1 trillion by 2030, a Boston Consultancy Group report released on Friday said. India... Read More
Mumbai, May 1 -- Content platform giant YouTube invested Rs.210 billion in India's creator economy over the past three years. The Google-owned entity's chief executive officer (CEO) Neal Mohan, in his... Read More