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J&K colleges to see fewer admissions in upcoming season due to attack: Analysts

New Delhi, April 24 -- Education analysts caution that the recent attacks in Kashmir's Pahalgam will hit a number of students who plan to take admission in Jammu and Kashmir's top institutes such as I... Read More


Consumer brands set to write the influencer marketing playbook to push rural sales?

New Delhi, April 21 -- With social media catching on in rural India, consumer brands have started investing 30-35% of their influencer marketing budgets beyond metro cities. However, the cultural disc... Read More


Consumer brands set to write the playbook of influencer marketing to push rural sales

New Delhi, April 21 -- With social media catching on in rural India, consumer brands have started investing 30-35% of their influencer marketing budgets beyond metro cities. However, the cultural disc... Read More


From Dubai to Bastar: tourism boards embrace influencers to attract travellers

New Delhi, April 18 -- From blazing, hotshot Dubai to remote, unsung Bastar, tourism hotspots-old and emerging-are opening their doors to social media influencers in a bid to gain footfalls from their... Read More


Founders navigate startup success to digital stardom

Mumbai, April 8 -- From fintech firebrands to gadget gurus, top Indian entrepreneurs are leveraging their social media stardom, building personal brands and driving revenue streams beyond their core b... Read More


India's influencer economy takes baby steps towards self-regulation

New Delhi, April 8 -- A newly formed self-regulating body for content creators and influencers has introduced a code of standards for the community, meeting a much-required industry need following a r... Read More


IPL's big bet on influencers to draw in young viewers is paying off

Mumbai, April 1 -- The ongoing Indian Premier League (IPL) extravaganza has already garnered record viewership in the first weekend, propelled by the reach of social media influencers promoting brands... Read More


A $1bn fund will boost the influencer economy. But some creators disagree

New Delhi, March 17 -- India's plan to set up a $1-billion fund to back social media influencers has evoked praise from creators and industry experts, but not without concerns over lack of clarity on ... Read More


Mint Explainer: Why Elon Musk's Grok is the internet's latest fad

New Delhi, March 17 -- Elon Musk's Grok, an AI assistant developed by his company xAI, has been making headlines with its strikingly candid responses, sparking intense discussions about its unusually ... Read More


Can you learn to go viral? India's top schools say yes.

New Delhi, March 6 -- In a country with hundreds of thousands of aspiring social media influencers who have no clue how to go about it, some of India's high-profile institutes are constantly evolving ... Read More