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India's new digital companions are here

New Delhi, Jan. 26 -- In 2024, Indrani Sen, a Mumbai-based food blogger, was distressed by the growing distance with her then 16-year-old daughter. The digital-savvy 47-year-old found the solution in ... Read More


India warms up to AI virtual pets as companionship goes digital

New Delhi, Jan. 25 -- In 2024, Indrani Sen, a Mumbai-based food blogger, was distressed by the growing distance with her then 16-year-old daughter. The digital-savvy 47-year-old found the solution in ... Read More


A new breed of creators is cultivating fandoms for sports beyond cricket

New Delhi, Jan. 20 -- A young basketball enthusiast at the time, Dhruv Barman went to Canada in 2013 to study kinesiology, the biomechanical study of human movement with applications in sports and fit... Read More


Television is making a quiet comeback in doomscrolling era

New Delhi, Jan. 16 -- Long-format content is finding an unlikely coexistence amid the shrinking attention spans of the mobile era, with television. Connected TVs are gradually shifting viewership fro... Read More


Not just IITs anymore: Crore-plus packages land at NITs and private colleges

New Delhi, Jan. 14 -- Recruiters chasing elite engineering talent are no longer limiting themselves to the Indian Institutes of Technology (IITs). As demand intensifies for specialised skills in artif... Read More


Crore-plus packages now reach private colleges

new delhi, Jan. 14 -- Recruiters chasing elite engineering talent are no longer limiting themselves to the Indian Institutes of Technology (IITs). As demand intensifies for specialised skills in artif... Read More


From streets to screens: How India's gig economy finds income, and fame, online

New Delhi, Jan. 9 -- For a growing number of gig workers-food delivery riders, cab drivers, newspaper vendors-filming their daily work for social media now brings both extra income and the recognition... Read More


Heard of digital beggars? When a UPI code turns into a livestream tip jar

New Delhi, Jan. 5 -- In the bustling digital bazaar of India's creator economy, valued at Rs.4,500 crore in 2025, a startling subculture of 'digital beggars' has emerged. These are not street performe... Read More


GenZ, millennials cheer to a Stranger Things themed New Year, brands hop on to the party

New Delhi, Jan. 2 -- This New Year, people were not just wishing each other a happy 2026 and making resolutions-they were also streaming the finale episode of Stranger Things on Netflix, which was in ... Read More


India's creator economy 2026: From commerce to contracts, a year of maturity

New Delhi, Dec. 24 -- Dear reader, as 2025, a year of global tumult and volatility, rolls by, Mint's reporters and columnists look around the corner on what is coming in 2026-to help you know what to ... Read More