New Delhi, Dec. 15 -- A career as an influencer may be an instinctive choice for younger Indians born in the digital age. But even older professionals in their 40s, 50s and 60s are taking it as a serious pursuit.

Retired bureaucrats, corporate executives, startup founders, veteran actors and professionals from diverse backgrounds have discovered content creation as a second calling-one that offers an engaging, creative outlet and additional post-retirement income.

While young creators often seek backup plans because the "influencer" tag feels unstable, taking to content creation later in life carries far less pressure, according to actor Ashish Vidyarthi, who has reinvented himself online as a stand-up comic, travel and food vlogger, an...