ITC launches Savlon hand sanitiser sachet at 50 paise

NEW DELHI, May 15 -- Packaged consumer goods to hotels major ITC Ltd has launched Savlon hand sanitisers at 50 paise per sachet. The company, which had commenced production of Savlon sanitizers earli... Read More

Movie theatre owners on edge as films go digital

NEW DELHI, May 15 -- Indian film theatres brace themselves for the worst as filmmakers bypass the theatrical route and eye direct-to-digital releases due to the uncertainty surrounding the closure of ... Read More

Lockdown impact: Audio streaming platforms amp up podcast content

NEW DELHI, May 15 -- Since the lockdown began audio streaming platforms have seen a 32% drop in consumption till mid-April as most people stayed home, according to a report by television viewership ag... Read More

Government to advertise on social media platforms, drafts norms

NEW DELHI, May 14 -- The information and broadcasting ministry has issued draft policy guidelines to improve social media outreach of various ministries and government departments. Under the guideline... Read More

193 mn viewers tuned in to watch PM Modi's speech on stimulus package

New Delhi, May 14 -- Prime Minister Narendra Modi's address to the nation earlier this week on the Rs.20 trillion stimulus package and the extension of the lockdown drew 193 million viewers across 197... Read More

TV viewing hit, smartphone usage stable as India set to enter lockdown 4.0

NEW DELHI, May 14 -- Television is losing eyeballs as India is set to enter the fourth phase of covid-19 lockdown, with viewership having grown 24% in week eight of the pandemic-driven disruption. Th... Read More

Modi's address on economic package and lockdown 4.0 draws 193 mln TV viewers

NEW DELHI, May 14 -- Prime Minister Narendra Modi's address to the nation this week on the Rs.20 trillion stimulus package and the extension of the covid-19 lockdown drew 193 million viewers across 19... Read More

Filmmakers expect 10-12% rise in production costs post covid-19

NEW DELHI, May 13 -- Suspension of film, television and web production for close to two months, along with payouts for staff salaries and other fixed costs, has pushed Bollywood studios into a deep cr... Read More

Spotify signs licensing deal with music label Saregama

NEW DELHI, May 12 -- Swedish audio streaming service Spotify and music label Saregama have announced a licensing partnership for India, which means the label's entire catalogue is now available for us... Read More

ZEE5 bolsters ad tech offering, brings Anita Nayyar, others onboard

NEW DELHI, May 12 -- Zee Entertainment Enterprises Ltd has brought onboard Anita Nayyar, ex-chief executive officer (CEO) of Havas Media Group, India and Southeast Asia, to strengthen the advertising ... Read More