New Delhi, May 14 -- Smalltown content creators without access to fancy equipment or studios are finding they can level up with their fully equipped big city rivals simply by using the right artificial intelligence tools.

Pocket FM, Kuku FM and other similar platforms streaming user-generated content are going beyond their role as distributors to equip creators with tools to write crisper narratives, polish their audio and video, and help their posts appear more professional so as to lure paying customers.

"We are building custom GPT's (generative pre-trained transformers) to put current and past data together to decide which ad or stories will perform better or what our consumers will prefer," said a spokesperson for Kuku FM, an audio ...