New Delhi, May 13 -- Amazon Prime Video customers in India were in for an unpleasant surprise on Tuesday afternoon when they received emails announcing that movies and shows on the streaming service would come with ads, starting next month.

A new ad-free add-on option has been launched for users at an additional Rs.699 per year, or Rs.129 per month, which means a yearly paid subscription will now cost Rs.2,198 (instead of Rs.1,499) while a monthly plan will come for Rs.428 (instead of Rs.299).

"Starting June 17th, 2025, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfu...