New Delhi, Nov. 15 -- While consumer sales were lifted by a long festive season and rural growth last year, FMCG companies have not had much to celebrate this quarter. Shaky consumer sentiment and the liquidity squeeze slowed the sales volume growth of consumer staples in Q2 FY19 compared with last year.
Factoring in the broad-based consumer slowdown, analysts had lowered volume growth estimates in the consumer sector. "This quarter, volume growth was around 3-7% for consumer goods companies, and most companies were expected to be within that range and report a stable quarter," said Nitin Gupta, analyst, FMCG, SBI Caps.
It must be noted that growth in the premium end has been higher than the mass market segment, which aided revenue growth...