India, April 27 -- Nowadays, nearly all businesses across various industries are shifting their focus from traditional cost-driven pricing models to value-based strategies. This isn't just a trend; it's a fundamental shift in how companies understand and deliver value to their customers. In a world where products and services are abundant, establishments are realizing that pricing isn't just about what something costs to produce; it's about what it provides - Convenience, Experience, and Emotional Satisfaction.

Take for example, today's average consumer who's booking a flight, ordering dinner, or binge-watching a show. They're not just paying for a product; they're paying for convenience, speed, and delight. Take Netflix, for instance. W...