India, April 30 -- TrendForce's latest research indicates that U.S. reciprocal tariffs are likely to drive TV brands to pass rising costs onto consumers through higher retail prices in the second half of 2025, further weakening consumer spending momentum.

Meanwhile, China's "trade-in" subsidy program in late 2024 had already pulled forward some demand, and despite the program's extension into 2025, it is unlikely to stimulate additional purchases. Consequently, TrendForce projects global TV shipments in 2025 to decline by 0.7% YoY to 196.44 million units.

Brands pull forward shipments; 1Q25 TV shipments grow 6.1% YoY

Samsung Electronics, LG Electronics, TCL, and Hisense ramped up shipments to North America at the end of 2024 in anticip...