India, April 19 -- "Nudgetech" is a niche domain that has lately gained lot of attention due to an acceleration in the adoption of Artificial Intelligence across enterprise ecosystems, worldwide. Nudge theory is not new, AI based Nudging is. Nudge theory (Thaler & Sunstein, 2008) considered part of 'Behavioural Economics' domain, advocates guiding employees (in a subtle manner) to do something or act in a particular way, that's productive for an organisation. Nudges are gentle interventions with an aim to make employees act and make specific choices that are congruent with the organisational goals. At the same time, the employee retains the democratic right to choose a particular course of action or keep a 'status quo'.

Application of AI...