India, Aug. 18 -- Today, loyalty is not just associated with points and rewards. Instead, it now considers relevance, personalisation as well as deep emotional engagement. The future of customer loyalty lies with the integration of data intelligence and artificial intelligence (AI). It is a place where brands don't just react to customer behaviour; they rather anticipate it.

Moreover, the days of one-size-fits-all loyalty programs are over. The modern consumers expect experiences that are as unique as they are. Whether a traveller is seeking spontaneous upgrades, a millennial is shopping through gamified cashback or a rich individual is desiring curated privileges - loyalty needs to be hyper-personalised. It should be always-on and value...