India, July 8 -- While the jury is out on that one, with solid resistance from kids and popsicle-lovers, one thing is for sure- it surely applies to all the data around your ice-cream today. It cannot be dropped on the floors of ignorance or delays. IT and marketing teams have to eat it in real-time, before it melts.

Our brand is a long-standing one with a strong presence in the Southern region. It has been nurtured on the essence of 'goodness'. Our latest campaigns have also endeavoured to tap that theme - we just celebrated May Day by encouraging people to pause for a moment and express gratitude to the people who make their lives easier every day by giving a Dairy Day ice cream to delivery partners for free. Doing small things right h...