India, Feb. 4 -- In 2026, the TV industry will see rising costs in memory, display panels, and precious metals, according to TrendForce's latest TV shipment survey. This will intensify the struggle between maintaining profit margins and capturing market share among brands.

TrendForce has revised its 2026 global TV shipment forecast downward, from an earlier estimate of a 0.3% decrease to a 0.6% YoY decline, projecting 194.81 million units. Additionally, due to current cost structures no longer supporting the previous low-price strategies, retail price increases for new TV models are now considered unavoidable.

Starting in early 2025, uncertainty over U.S. tariff policies pushed TV brands to accelerate procurement and stockpile inventory...