India, Jan. 8 -- As we look ahead to 2026, we see intelligence increasingly being embedded within physical products and everyday interactions. This shift will be powered by rapid adoption of digital identity technologies such as near-field communication (NFC) alongside AI and agentic AI tools that automate workflows, improve efficiency, and accelerate innovation across the product lifecycle.

The sharp rise in NFC adoption, with 92% of brands already using or planning to use it in products in the next year, signals appetite to unlock the true value of the connected world. Enabling intelligence in new places gives brands the opportunity to bridge physical and digital experiences for positive social, commercial, and environmental outcomes....