India, May 26 -- If you trace the wires that run through India's neighborhoods, chances are they lead back to a local cable operator (LCO). These operators, often small businesses that have setup shop within their communities, have been the face of entertainment in India for decades. However, times have changed.

Whilst cable TV is facing strong headwinds, given the fact that streaming apps and free satellite services are pushing traditional entertainment to the sidelines, the internet has now taken center stage.

So, what does this mean for your local cable operator? To ensure they stay relevant in the evolving digital era, LCOs are shifting focus to keep up with trends and increasing demands.

Down to the wire

At the end of 2024, India...