India, Sept. 25 -- TrendForce's latest investigations have revealed that with consumer demand was concentrated in the first half of the year, leading to the traditional second-half peak season underperforming. The market had expected NAND Flash prices to stabilize in 4Q25. However, HDD shortages and longer lead times have prompted CSPs to quickly redirect storage demand toward QLC enterprise SSDs. This urgent surge in orders has resulted in significant market volatility.

SanDisk was the first to announce a 10% price increase, while Micron paused quotations due to pricing and capacity issues. These events shifted supply-side sentiment from cautious to aggressive. Consequently, NAND Flash contract prices across all categories are expected ...