India, April 4 -- Metaverse is a technology-enabled "feeling of presence" in which users perceive virtual worlds and interactions in them as if they are real. It has unleashed a plethora of new opportunities with the potential to transform businesses and management profession globally.

Metaverse provides rich user experience, and hence has found growing interest in its applications tourism, healthcare, education, and marketing. Yet, to date, research efforts on metaverse remain sparse. In our study, we examine how metaverse research has evolved, identify the themes and theoretical background in the extant research on metaverse, and propose a future agenda for metaverse research.

Neal Stephenson first used the term "metaverse" in his nov...