India, Dec. 29 -- As India's digital economy accelerates, Direct-to-Consumer (D2C) and Business-to-Consumer (B2C) organisations face growing cyber threats. With increasing online transactions, customer data collection, and omnichannel engagement, cyber resilience, the ability to anticipate, withstand, recover, and adapt to cyber incidents, has become a strategic imperative. Artificial Intelligence (AI) is emerging as a powerful enabler in this domain.

AI-driven solutions can significantly strengthen cyber resilience by:

For D2C and B2C businesses, these capabilities translate into safeguarding customer trust, minimising downtime, and ensuring compliance with data protection regulations like India's Digital Personal Data Protection Act (...