India, May 1 -- IBM and Scuderia Ferrari HP have launched a revamped mobile app aimed at transforming the Formula 1 fan experience through the power of generative AI. The redesigned app introduces a suite of new features designed to deliver deeper engagement and exclusive insights for the team's global fanbase - estimated at nearly 400 million.

For the first time, the Scuderia Ferrari app is available in both English and Italian, reflecting the team's commitment to its international audience and Italian heritage.

At the core of the new app is an all-new Race Centre and Racing Insights section, powered by IBM's watsonx AI platform. These features provide real-time access to race data, post-race analytics, and historical comparisons. High...