India, Aug. 29 -- If 2023 was generative AI's breakout moment, 2024-25 is when the experiments need to become everyday advantage. The evidence is becoming hard to ignore. Randomized and field experiments repeatedly document meaningful productivity gains when people use genAI-along with risks when they don't.

In an MIT study of mid-level professionals, those using ChatGPT completed writing tasks with ~40% higher speed and ~18% higher quality; a field experiment with 5,179 customer support agents demonstrated ~14% higher productivity-with a 34% increase among novices-when agents used a genAI assistant. In software, developers provided GitHub Copilot (an example of genAI) completed a coding task ~56% faster, and enterprise studies report hi...