India, April 9 -- Customer support has come a long way from being a transactional function to becoming a strategic pillar of business growth. In 2025, AI continues to be the driving force, enabling organizations to meet rising customer expectations for speed, accessibility, and personalization. AI-powered solutions in the customer support space are not just about meeting immediate needs anymore.

They now drive long-term value by supporting overall brand credibility and trust, enabling employees, service agents, and back-office teams to focus on core functions, unlocking new opportunities through enhanced targeting, more effective campaigns, and more.

Prioritizing customer-centricity has always been important, but going forward, it will ...