India, Sept. 10 -- Genesys announced at its annual Xperience 2025 event in Nashville it is expanding its strategic partnership with ServiceNow to enable "agent-to-agent" (A2A) orchestration aimed at customer service. The collaboration allows for automating and integrating AI agents to work together across enterprise platforms to help streamline operations, increase efficiency, and improve customer loyalty.

The companies said their solution, Unified Experience, will unify disparate CCaaS, CRM, and service operations into a single AI-enabled experience. The integrated solution will enable AI agents to work collaboratively across the Genesys Cloud™ platform and ServiceNow CRM within enterprise-defined guardrails enabling organizations...