India, July 22 -- In a major cross-industry collaboration, SaaS giant Freshworks (NASDAQ: FRSH) has been announced as an Official Partner of the McLaren Formula 1 Team in a multi-year deal.

As part of the partnership, McLaren Racing has deployed Freshworks' IT Service Management (ITSM) platform, Freshservice, to streamline global IT operations and enhance efficiency across the team, especially during high-pressure, multi-location F1 race seasons.

The AI-powered platform is designed to simplify service management and reduce technical friction, enabling McLaren's IT team to swiftly address service requests - ensuring the racing team stays focused on on-track performance.

Starting this weekend at the Belgian Grand Prix, Freshworks brandin...