India, Dec. 27 -- Austrian Architect Victor Gruen may have repented his mistake after many years but when he designed shopping mall layouts, sensory cues, no windows, great lightning, maze-like spaces and comfortable interiors with the idea of making shoppers forget the world outside them- he did hit the right aisle. Shopping spaces can be designed into a cocoon. Thanks to the Gruen Effect. But in the IT shopping castles, one cannot afford to be totally forgetful, deaf and unconscious to what's actually happening outside in reality. It is ok to walk in for a packet of bread and come out with a new variety of butter along with it. But to forget bread altogether or to add huge milkshake boxes when you are lactose-intolerant- that's a stretc...