India, Feb. 20 -- Imagine walking into a store where every customer pays a different price for the same product. It might seem unfair at first glance. However, in the world of enterprise software, price discrimination is not just common, it's an essential strategy that enables businesses to align pricing with the unique value each customer derives. But does this model create a win-win scenario, or does it tilt the scales in favor of suppliers? Analyzing how price discrimination interacts with value-based pricing in the dynamic SaaS industry reveals whether this approach leads to balanced advantages or unexpected difficulties.

Price discrimination refers to the practice of charging different customers different prices for the same product...