India, April 16 -- What if taking a loan became as effortless as adding an item to your cart or booking a cab? For millions of Indians, that future is already here. Embedded finance is no longer a buzzword tucked away in fintech companies, its right here unfolding across apps we use every day.

From e-commerce checkouts and ride-hailing services, to online learning platforms and ERP tools, credit is being offered, not through banks or branches, but, within digital experiences that we trust and use regularly.

It's a shift that's reshaping how Indians interact with money-making borrowing faster, smarter, and deeply contextual. Embedded finance, at its core, is about seamlessly integrating financial services like loans, payments, and insura...