India, April 24 -- In the business world, customer experience (CX) is emerging as one of the yardsticks for gauging the identity of a brand. CX has become one of the main focuses for businesses today and Customer identity and access management (CIAM) enables organisations to do so. However, notwithstanding all the benefits that CIAM holds, managing customer data has challenges of its own. In an interview with DataQuest, Rakesh Soni, Co-founder and CEO, LoginRadius, expains to reader about CIAM, challenges and benefits associated with it, and what LoginRadius has to offer for clients.

Excerpts

What is Customer Identity and Access Management?

Rakesh : Customer identity and access management (CIAM) empowers associations to safely capture ...