India, July 12 -- Recently, Brillio, a leading digital technology consulting and solutions company, announced the acquisition of Cognetik. Being a data and insights company involved in ameliorating digital experiences for its customers such as Facebook and McDonald's, Cognetik implements analytics solutions to optimize customer experience and drive revenue for its clientele.

In an interview with Thomas George, managing editor and president, CyberMedia, Shailen Salvi, chief solutions officer, Brillio spoke how the Cognetik acquisition furthers the company's plans to become the leading digital technology service provider in the world.

Thomas George: Why did Brillio decide to invest in Cognetik?

Shailen Salvi: We are all very excited abou...