India, March 11 -- CloudSEK, a leading cybersecurity intelligence firm, has exposed a widespread fraudulent review scheme operating on popular e-commerce platforms. The research by CloudSEK's Threat Intelligence team reveals a structured network of scammers manipulating product ratings and reviews to mislead consumers and gain unfair market advantages.

CloudSEK's investigation highlights how sellers collaborate with so-called "marketing agencies" to generate fake positive reviews, artificially inflate product ratings, and distort genuine customer experiences. This unethical practice not only undermines consumer trust but also creates an uneven playing field for honest businesses.

These agencies employ mediators who manage peer networks ...