India, April 25 -- In the ongoing general elections 2019 in India, technology has made it easier for political parties to gauge the mood of the voters and put their best message forward. Political parties are leveraging big data analytics to gather insights into voter preferences based on their socio-economic status, caste, local issues, and various other parameters. Based on the voter sentiment and segments, customized election campaigns with the most relevant messages and videos are being created and pitched to the specific target groups. Once the campaign is launched, data is gathered to analyze its effectiveness and tweak it further according to the response it generates.

Creating Trending Narratives

Social media and WhatsApp have e...