India, Dec. 2 -- In 2025, APAC business leaders will meet strong demand for localized solutions from both regulators and customers. A potent combination of strong technical capabilities, growing technology spending, and local tech providers stepping up with region-focused solutions will help.

GenAI will prove a great global leveler as APAC firms invest heavily in data, insights, automation, AI, and security. In parallel, the region's customers will continue to evolve and ask more of their brands, demanding that brands both protect their privacy and provide personalized experiences. Forrester predicts that, in 2025:

* 60% of APAC firms will localize AI with regionally-trained language models

Regional factors, including diverse customer ...