New Delhi, Sept. 5 -- Today social media is probably the most important factor when it comes to moulding public opinion. Till the 2000s the mainstream media ruled the narrative but in the 2010s it totally took over. Earlier heads of states would look at the papers every morning and prime time TV at night to gauge where they stood. Now they probably look at Twitter trends. Facebook surpassed 2 billion users while Instagram and WhatsApp crossed 1 billion and were being chased by something like TikTok. Mainstream media simply can't compete.

While social media, of course, is owned by Silicon Valley giants, did you know that they virtually own the mainstream media too? First up is the most obvious one. The richest man in the world Jeff Bezos ...