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Beyond influence: How foot soldiers fortify brand trust in community-led influencer campaigns

South Africa, May 8 -- At Brand Influence Agency - South Africa's leading community-led influencer marketing partner - we see foot soldiers as essential counterparts to creators. They're the sentiment... Read More


Your credentials, your edge - IAS Backs first 10 agency submissions for 2025

South Africa, May 8 -- Since its inception in 2016, the IAS Agency Credentials Award has celebrated agencies that go beyond mere dazzling creativity, recognising the substance behind the sparkle. Rela... Read More


Consultancies are eating agencies' lunch, and they're not slowing down

South Africa, May 8 -- In South Africa, the shift isn't subtle. It's seismic. Thanks to its 2021 acquisition of King James Group, Accenture Song now owns some of the country's most iconic brand relati... Read More


5 ways AI can be used in sponsorships

South Africa, May 8 -- It is also not replacing the human element, but enhancing it. Where does AI fit in? In the sponsorship industry, we've seen more than a few trends arrive with big promises-blo... Read More


Effie Academy launches in South Africa

South Africa, May 8 -- Effie South Africa is proud to announce the official launch of the Effie Academy - a globally recognised platform designed to embed effectiveness at the heart of marketing pract... Read More


SABC Plus celebrates a million users

South Africa, May 8 -- The SABC said the surge in registrations has been largely driven by live sports broadcasts, which have consistently attracted over 60,000 new users per major game. Additionally... Read More


BusinessTech - where South Africa's top companies advertise

South Africa, May 8 -- BusinessTech is where South Africa's top businesses advertise their products and services. This is because of BusinessTech's position as South Africa's most popular online busi... Read More


EXCLUSIVE: Halo and Demographica launch new agency with Mike Stopforth at the helm

South Africa, May 8 -- "We will work as a group, across the group, and share talent and resources as needed, but ultimately, each agency will be an individual specialist," explains Dean Oelschig, mana... Read More


Welcome to a new PR challenge: surviving the unmoderated internet

South Africa, May 8 -- While we may have rolled our eyes at some of their heavy-handed enforcement, they were, at the very least, trying to make the internet a more habitable zone. Now? Platforms lik... Read More


Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

South Africa, May 7 -- With the theme Market Smarter the conference will dive into the tools, tactics, and thinking that help modern marketers do more with less, drive real results, and stay ahead of ... Read More