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Effie College launches in South Africa

South Africa, Sept. 26 -- Effie South Africa is proud to announce the official launch of Effie College - a pioneering initiative designed to nurture the next generation of marketing leaders by bridgin... Read More


Warc report reveals ad spend surge reaching $1.17tn this year

South Africa, Sept. 26 -- Doubling in size A further rise of 8.1% is forecast next year, to $1.27, while growth of 7.1% in 2027 would push the market's value to $1.36tn - a doubling in size since the... Read More


Human-centric influencer marketing pays off for Saku Agency

South Africa, Sept. 25 -- Influencer fatigue is on the rise. Yet, content creators are being followed and trusted for their relatable and inspiring content. Vlasaku prioritises impact over vanity and ... Read More


Pet food delivery exclusivity claim lands Checkers in ARB's crosshairs

South Africa, Sept. 25 -- Dispute The dispute centred on a Checkers Sixty60 advert featuring the claim: "Specialised pet food delivered on the same day . now who else does that?" Absolute Pets argued... Read More


Children advocate for safe online environments

South Africa, Sept. 25 -- More than 35 years after the adoption of child rights instruments, and four years after the publication of the United Nations General Comment No. 25, the conference and its c... Read More


Nurturing creativity in business

South Africa, Sept. 25 -- In a world dominated by sameness, speed, and scale, creativity has become a crucial differentiator. Yet in many organisations, it's still treated as a luxury, rather than a b... Read More


Join a walking tour to explore and celebrate Jozi's vibrant neighbourhoods and communities

South Africa, Sept. 25 -- Are you curious about Hillbrow but concerned about its reputation? Want to travel through Africa without setting foot in O.R. Tambo, or trace the hidden river running through... Read More


The Up&Up Group unveils its new, distinctive corporate identity

South Africa, Sept. 25 -- The Up&Up Group, one of the biggest independently owned groups of creative companies in Africa, remains the proud African affiliate of the global M+C Saatchi Group. The new C... Read More


#Orchids&Onions: Heritage wins with Castle and Eskort, but Spar sparks backlash

South Africa, Sept. 25 -- Old cameras, new stories Probably the most popular choice in that category would be Castle Lager, which has a heritage longer than the entire population of South Africa has ... Read More


Why media agencies still matter: Opportunity knocks

South Africa, Sept. 25 -- Media strategy is in trouble. The space once reserved for brave thinking is being overrun by buzzwords and bandwidth constraints. Decks are bloated. Data is directionless. Me... Read More