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Inflation Watch for 2024: All media rates, performance and MIW Index increase

South Africa, May 19 -- The study covers advertising rates and performance trends and an MIW Index, which is essentially a Cost Per Thousand calculation. The new Inflation Watch data covers 2024 on 2... Read More


Beneficiaries selected for the 2025 Algoa Cares Charity Golf Days

South Africa, May 19 -- The Association for Dementia and Alzheimer's of South Africa (ADASA), will be able to expand the support it provides to people suffering from dementia and their families throug... Read More


Who or what is analysing your research data and giving your company recommendations?

South Africa, May 19 -- Do you know: AI is playing a bigger role in the market research world with 49% of full service research companies saying they are using it to enhance or replace work process -... Read More


#Orchids&Onions: Qantas vs. Qatar - Which airline wins the ad game?

South Africa, May 19 -- Price and convenience The fortunate few, with cash or company-earned frequent flyer miles can, of course, treat themselves to business class, but that is not available to most... Read More


The future of influencer marketing - Not in the loudest voice, the most trustworthy one

South Africa, May 16 -- While there is an increasing urgency to do more than capture attention, marketers, brands, and creators need to earn trust in spaces where campaigns can easily prioritise viral... Read More


Filmmaker and YouTube creator Dan Mace's latest film, not for the faint-hearted

South Africa, May 16 -- No stranger to bold storytelling, this could be Mace's most dangerous project to date. From the corridors of law enforcement to the frontlines of taxi turf battles, Mace weave... Read More


#BizTrends2025: 555 Media Hub's Tapelo Zama | The challenge for brands - LLM disrupting the consumer journey

South Africa, May 16 -- Unlike traditional SEO, where brands can target specific keywords, LLM consider context, user intent, and real-time data, leading to unpredictable visibility. An analysis of 1... Read More


60 years of "Much, much more of The LunchBar Man"

South Africa, May 16 -- The LunchBar Man racked up more than 191 million views on TikTok and the YouTube ad enjoyed an incredible watch-through rate of 97%. The online game had nearly 350,000 new use... Read More


Publicis Groupe Africa appointed Airtel Africa's integrated marketing partner

South Africa, May 16 -- The collaboration will span across Congo Brazzaville, Democratic Republic of the Congo (DRC), Niger, Chad, Gabon, Kenya, Uganda, Rwanda, Tanzania, Zambia, Malawi and Madagascar... Read More


Financial Times names local radio station an African growth leader

South Africa, May 16 -- The Johannesburg-based radio station Hot 102.7FM has been ranked among the continent's top-performing businesses in the Financial Times' Africa's Fastest Growing Companies 2025... Read More