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Hair oil brands step up to meet demand

NEW DELHI, Sept. 10 -- Fast-moving consumer goods companies such as Dabur India Ltd, Marico Ltd and Bajaj Consumer Care Ltd have been stepping up advertising and distribution in their hair oils portfo... Read More


The rise of India's consuming class

New Delhi, Sept. 9 -- What does the research paper say? According to the research paper, Asian consumers will account for half of the global consumption growth in the next decade. Densely populated A... Read More


ABFRL eyes Rs.25,000 cr in revenue in five years

New Delhi, Sept. 9 -- India's apparel market could return to normalcy by the second half of FY22 led by favourable macro factors, increased adoption of digital technology and the underlying trend of v... Read More


Many ready to socialize despite virus fears: survey

New Delhi, Sept. 8 -- Most Indians are ready to socialize and celebrate with family and friends during festivals, despite the concerns over a possible third wave of the pandemic, according to a survey... Read More


Mondelez rolls out snack bars as consumers seek healthy options

NEW DELHI, Sept. 8 -- Chocolate maker Mondelez-known for its Oreo cookies and Cadbury chocolates-is entering the snack bar category in India, a move that underlines the pandemic's effect on consumers'... Read More


iD Fresh Food files complaint with WhatsApp over misleading information

New Delhi, Sept. 8 -- Packaged foods company iD Fresh Food India Pvt Ltd has filed a complaint with the WhatsApp Grievance Cell and Cybercrime, Bengaluru, after fake information that claimed its produ... Read More


Flipkart and Myntra to retail Slazenger products in India

New Delhi, Sept. 8 -- The Flipkart Group has partnered British sportswear and sports equipment brand Slazenger that will now be available on both Myntra and Flipkart. The association with Slazenger i... Read More


Consumers set to loosen their purse strings as vax drive, urge to spend boost sentiments

New delhi, Sept. 7 -- Urban Indians could open up their purse strings this festive season after a low-key affair last year. Consumer sentiment is yet to fully recover from the devastating second wave ... Read More


Fashion brands woo Gen Z as post-millennials redefine style quotient

New delhi, Sept. 7 -- Gen Z, or people born between the late 1990s and early 2010s, are shaping the fashion trends with their preference for oversized t-shirts and sweatshirts, and all things cool and... Read More


Hindustan Unilever funds research to understand vaccine efficacy

New Delhi, Sept. 7 -- India's top packaged consumer goods company-Hindustan Unilever Ltd. (HUL), is funding a research project aimed at understanding immune response to SARS-CoV-2 among vaccinated peo... Read More