New Delhi, April 18 -- A courtroom battle bet-ween two of India's big-gest personal care players has ended in a quiet truce.
Hindustan Unilever Ltd and Honasa Consumer Ltd, the maker of Derma Co. and Mam-aearth, reached a settlement on Thursday after a Delhi high court order forced HUL to tweak a disputed Lakme suns-creen ad that Honasa said unfairly targeted rivals.
The court instructed HUL to alter the ad-which questisoned the SPF claims of unnamed "online bestseller" sunscreens-and ordered Honasa to take down any social media posts referencing the Lakme campaign. It gave HUL 24 hours to remove all social media posts related to the ad and replace them with a modified version. The changes must include removing the term "online bestseller...