Bengaluru, Dec. 4 -- When Jaya Singh Yadav, a home-based home decor seller in Indore, started selling her wares online about six years ago, she was a tiny player in a city where logistics options were... Read More
Bengaluru, Dec. 2 -- For online retailers such as Flipkart, Myntra, Amazon, and Nykaa, the old playbook of a broader selection of products and quicker delivery is no longer enough to draw shoppers. So... Read More
Bengaluru, Nov. 26 -- Major consumer brands-from Coca-Cola to Pidilite and even startups-are increasingly using artificial intelligence (AI) to create quick, low-cost advertisements, launching sharply... Read More
Bengaluru, Nov. 20 -- Beauty and personal care brands are relying on prestige products with globally sourced ingredients, innovative packaging, and premium positioning to stand out. The shift reflects... Read More
Bengaluru, Nov. 17 -- The men's grooming category, long seen as a low-margin afterthought in personal care, is finally showing real momentum, as fast-moving consumer goods (FMCG) majors and private in... Read More
Bengaluru, Nov. 17 -- The men's grooming category, long seen as a low-margin afterthought in personal care, is finally showing real momentum, as fast-moving consumer goods (FMCG) majors and private in... Read More
Bengaluru, Nov. 13 -- Indian consumer companies are increasingly turning to emerging sports to boost engagement and cultural relevance. McDonald's India (West and South) tied up with the Indian Padel ... Read More
Bengaluru, Nov. 12 -- Honasa Consumer Limited, the parent company of Mamaearth, The Derma Co and Aqualogica, plans to deepen its focus on new categories such as oral care and premium skincare after re... Read More
Bengaluru, Nov. 7 -- Nykaa Now, the beauty and personal care retailer's quick-delivery arm, is gaining traction among customers and helping expand its market share in the top seven cities, chief execu... Read More
Bengaluru, Nov. 5 -- Garima, a 38-year-old homemaker in Lucknow, Uttar Pradesh, used to navigate the virtual aisles of Flipkart with the ease of a seasoned online shopper. For years, the blue-and-yell... Read More