BENGALURU, Jan. 21 -- Riding a sharp jump in December-quarter earnings, B2B e-commerce marketplace IndiaMART is gearing up to invest in technology over the next two years, doubling down on AI-led automation and platform upgrades to turn leads into customers and improve supplier relations, a top executive told Mint on Wednesday.

"It is the age of AI advancements. We started investing heavily in automation tools in the beginning of the year [FY25] and aim to maintain the momentum in the next two years," Dinesh Agarwal, founder and chief executive officer of IndiaMART, said in an interview. He did not disclose the proposed investment figures.

The company currently has tools for operational efficiency, including a feature that facilitates A...