India, April 28 -- Leading global tyre manufacturer Nexen Tire has successfully concluded its global partnership event, 'Purple Summit 2025,' which was held in Munich, Germany, from 25 to 27 April. Following the company's recent partnership with FC Bayern Munchen, this year's event was held in Germany for the first time. Its goal was to increase the company's presence in important global markets, including Europe, North America, Asia and Latin America.

Nexen Tire's strategic vision of increasing brand trust and providing more original equipment (OE) to international automakers is embodied by the Purple Summit. The company utilises its sponsorship of FC Bayern Munchen as a crucial marketing tactic in addition to raising brand awareness. ...